Network war: Like always, GMA, ABS-CBN both claim to top ratings

COMPETITORS GMA Network Inc. and ABS-CBN Corp. claimed separately on Wednesday that they led the ratings war on different areas last month, with the latter asserting dominance across the Philippines, and the former in its bailiwick areas in the Greater Manila Area. 

Citing data from Nielsen TV Audience Measurement, the Gozon-led network said it was able to beat its rival, after gaining a 31.7-percent average audience share in Urban Luzon versus its competition’s 30.7-percent share.

In Mega Manila, it scored an average of 31.7 percent, a 3.6-point difference versus the Lopez-led network’s 28.1 percent.

Urban Luzon accounts for 72 percent of all urban TV viewers in the country, while Mega Manila represents 60 percent of all urban households in the Philippines.

GMA, likewise, led the morning block with 24.9 percent of people audience share versus ABS-CBN’s 24.1 percent; and the evening block with 34.9-percent share compared to its rival’s 32.3-percent share.

In Urban Luzon's list of top 30 programs, Kapuso Mo, Jessica Soho (KMJS) consistently remained in the number one spot. The award-winning magazine program also dominated the list of most-watched shows in National Urban Philippines.

Following KMJS were Sahaya, 24 Oras, the Alden Richards starrer The Gift, Beautiful Justice, Daig Kayo ng Lola Ko, newest primetime offering One of the Baes, Love You Two, and Amazing Earth.

The recently-launched second season of The Clash also made it to the list of the Network's ratings drivers for the month, followed by StarStruck, The Better Woman, Bubble Gang, Saksi, Pepito Manaloto, Daddy's Gurl, Magpakailanman, Studio 7, 24 Oras Weekend, The Boobay and Tekla Show, Unang Hirit, Mars Pa More, Wagas, Eat Bulaga, Hanggang sa Dulo ng Buhay Ko, Tadhana, Prima Donnas, Dahil sa Pag-ibig, Wish Ko Lang, Imbestigador and Wowowin.

ABS-CBN’s claim

In a separate statement, ABS-CBN said it continued to be the No. 1 network in the country with an average national audience share of 45 percent versus its rival’s 31-percent share in September, citing data from Kantar Media.

The Lopez-led entertainment and multimedia conglomerate also claimed leadership in Metro Manila and Mega Manila, where it scored an average audience share of 41 percent and 36 percent, respectively, against GMA’s 25-percent and 31-percent share.

ABS-CBN also attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total-day audience share of 41 percent, versus GMA’s 34 percent; in Total Visayas with 57 percent versus GMA’s 24 percent; and in Total Mindanao with 51 percent, versus GMA’s 28 percent.

FPJ’s Ang Probinsyano (34.9%) which celebrates its fourth year on television, continued to top the chart of most-watched programs of Filipinos nationwide.

The hit reality singing TV competition The Voice Kids emerged as the preferred TV show on weekends by viewers, while the action-drama The General’s Daughter and The Killer Bride kept its grip on the list of most watched shows for its adrenaline-fueled scenes.

Also completing the roster of most watched shows in September are the Kapamilya network’s weekday and weekend programs, including Wansapanatym, Parasite Island, Maalaala Mo Kaya, I Can See Your Voice, TV Patrol, Bandila, Home Sweetie Home: Extra Sweet, Rated K, Gandang Gabi Vice, Umagang Kay Ganda, Magandang Buhay, Nang Ngumiti ang Langit, It’s Showtime, Kadenang Ginto, Ipaglaban Mo, S.O.C.O., Kuha Mo, the recently-concluded drama series Los Bastardos, new late-afternoon drama series Sandugo and new early-evening drama series Pamilya Ko.

Meanwhile, ABS-CBN also won all time blocks in September, asserting its lead in primetime (6:00 PM-12:00 MN) where it recorded 47% share, versus GMA’s 33%; in the afternoon block (3:00 PM-6:00 PM) with 48%, compared to GMA’s 32%; in the noontime block (12:00 NN-3:00 PM) with 48%, versus GMA’s 29%, and in the morning block (6:00 AM-12:00 NN) with 37%, in contrast to GMA’s 29%.

GMA bases its claims to leadership from Nielsen data, which has a nationwide sample size of 3,500 urban and rural homes.

The Lopez-led network sources its data from Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.

https://businessmirror.com.ph/2019/10/03/network-war-like-always-gma-abs-cbn-both-claim-to-top-ratings/