ABS-CBN, GMA claim higher ratings

ABS-CBN, the broadcast unit of the Lopez group, said it posted an  average audience share of 45 percent in January, compared to GMA’s 30 percent based on data from Kantar Media.

Global audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN said it had an average audience share of 44 percent in Metro Manila versus GMA’s 23 percent.

Nine of the top 10 most watched programs in January came from ABS-CBN, led by perennial top-rater FPJ’s Ang Probinsyano (39.1 percent) and the noontime show It's Showtime (38.6 percent). New shows debuted strong, including action drama The General’s Daughter (32.8 percent) and the reality competition World of Dance Philippines (30.8 percent).

ABS-CBN also claimed lead in the noontime segment with its “It’s Showtime” which, ABS-CBN said, had regained the top slot from “Eat Bulaga,” which airs on GMA.


ABS-CBN said It’s Showtime had an audience share of 29.8 percent against Eat Bulaga’s 27.8 percent.

The network's flagship newscast TV Patrol got 30.2 percent, the just-concluded drama series Ngayon at Kailanman got 28.7 percent, Maalaala Mo Kaya got 24.3 percent, Halik got 23.2 percent, Tonight with Boy Abunda got 22.8 percent, Bandila got 21.6 percent, Rated K got 20.5 percent, Gandang Gabi, Vice got 18.6 percent, daytime drama series Playhouse got 17.7 percent, Kadenang Ginto got 16.4 percent, Los Bastardos got 15.3 percent, the returning Minute to Win It: Last Man Standing got 22.6 percent, Goin Bulilit got 21.5 percent, Home Sweetie Home got 20 percent and “Wansapanataym” got 22.4 percent.

GMA, on the other hand, said it remained the viewers’ top choice according to the latest data from ratings service provider Nielsen TV Audience Measurement.

It said it posted an average total day people audience share of 37.8 percent in the National Urban Television Audience Measurement, beating ABS-CBN’s 35.9 percent in January.

GMA said it registered 34.8 percent  people audience share in the morning block, against the competition’s 30.9 percent.

Kapuso shows likewise ruled in Nielsen's NUTAM list of top-rating programs for January with Kapuso Mo, Jessica Soho (KMJS) reigning supreme in the highly-coveted number one spot.

KMJS was followed by Pepito Manaloto, 24 Oras, Daddy's Gurl, Magpakailanman, Onanay, Daig Kayo ng Lola Ko, and Studio 7.

Included in the list of ratings drivers for the month were Cain at Abel, Amazing Earth, 24 Oras Weekend, Wowowin, Imbestigador, My Golden Life, Bubble Gang, Saksi, Eat Bulaga, Asawa Ko, Karibal Ko, Ika-5 Utos, My Special Tatay and Tadhana.

GMA likewise took the lion's share in both Urban Luzon and Mega Manila lists, taking 8 and 9 spots out of the top 10 programs, respectively.


Meanwhile, GMA's free TV airing of Manny Pacquiao's fight against Adrien Broner last January 20 clearly dominated competition. GMA garnered a whopping 69.8 percent people audience share in NUTAM while its counterpart programs in ABS-CBN only got 13.2 percent. TV5, which also aired the Pacquiao fight, only managed to get 10.7 percent.

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