TV ratings war continues in November

THE two major broadcast networks ABS-CBN Corp. and GMA Network, Inc. kept its neck-and-neck battle for audience share as both claimed ratings lead in the month of November, citing different reports from third-party data providers.

In a statement, Lopez-led ABS-CBN said its average audience share reached 45% in November versus GMA’s 30%, citing Kantar Media data which covered 2,610 urban and rural homes.

On the other hand, GMA said its average total day people audience share is at 38.6% in November, beating ABS-CBN’s 37.5%, based on Nielsen TV Audience Measurement. Nielsen claims its report covers “900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar.”

ABS-CBN said the Kantar report found it dominated households in Mega Manila with 37% audience share versus GMA’s 29%, and in Metro Manila with 43% share versus its rival’s 23%.

In terms of ratings based on time slots, ABS-CBN said it led the competition across all blocks, starting with a 49% audience share in the primetime block compared to 30% for GMA.

For other time slots, ABS-CBN said it had a 37% share in the morning block (6 a.m. to 12 noon) versus 26% for GMA; 43% in the noontime block (12 noon to 3 p.m.) against 31% for its rival; and 45% in the afternoon block (3 p.m. to 6 p.m.) as opposed to GMA’s 32%.

ABS-CBN also dominated the list of the 10 highest-rating programs in November. FPJ’s Ang Probinsyano drew the highest viewership among all shows, hitting an average national TV rating of 40.3 percent.

Variety show It’s Showtime is still the most watched noontime show in the country with a national TV rating of 38.6% on weekdays and 35.2 percent on Saturdays, against its rival Eat Bulaga which only got 32.1 percent  on weekdays and 30.5 percent on Saturdays, ABS-CBN said.

Other ABS-CBN programs on the top 18 are TV Patrol (30.6 percent), Ngayon at Kailanman (29.1 percent), Halik (26.2 percent), Tonight with Boy Abunda (24.3 percent), Bandila (22.1 percent), The Kids’ Choice (25.9 percent), ASAP Natin ‘To (23.2 percent), Goin’ Bulilit (21.6 percent), Wansapanataym (18.5 percent), Home Sweetie Home (22.2 percent). Pinoy Big Brother: Otso (21.8 percent), MMK (20.5 percent), Rated K (18.6 percent), I Can See Your Voice (17.5 percent), Gandang Gabi Vice (16.9 percent), Playhouse (15.4 percent), Ipaglaban Mo (15 percent), Kadenang Ginto (14.8 percent), Los Bastardos (13.6 percent) and Meteor Garden (21.9 percent).

However, GMA, citing Nielsen, said it trumped ABS-CBN in Mega Manila with 45.3% audience share versus 28.5% using data from Nov. 1 to 24. For Urban Luzon, it had an average total day people audience share of 44.1% against ABS-CBN’s 30.8%.

Based on time slots, GMA said it beat ABS-CBN in the morning block with 36.1% audience share against 32.1%, and in the afternoon block with 40.2% versus 37.2% for its rival.

Kapuso shows similarly ruled Nielsen's NUTAM list of top-rating programs for November with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso program nationwide followed by Pepito Manaloto, 24 Oras, Daddy's Gurl, Daig Kayo ng Lola Ko and Onanay.

Included in the list as well were Magpakailanman, newly-launched primetime series Cain at Abel, Studio 7, Victor Magtanggol, Amazing Earth, 24 Oras Weekend, Wowowin, Pamilya Roces, Bubble Gang, Saksi, Eat Bulaga, Asawa Ko, Karibal Ko, Ika-5 Utos, My Special Tatay and Kapag Nahati Ang Puso.

GMA also dominated both the Urban Luzon and Mega Manila lists, taking 23 and 25 spots out of the top 30 programs, respectively. — Denise A. Valdez

https://www.bworldonline.com/tv-ratings-war-continues-in-november/