ABS-CBN remained as the country's most watched TV network with an average audience share of 44 percent in October, 13 points ahead of rival GMA's 31 percent, data from Kantar Media released Tuesday showed.
The network's Metro Manila average audience share also grew to 42 percent against 25 percent of GMA. ABS-CBN also won Mega Manila households with 36 percent over GMA's 33 percent, data from 2,610 urban and rural homes showed.
On its streaming platform iWant TV, one of the top viewed TV series "Halik" racked up 2.5 million weekly views. This helped drive the number of active users on iWant TV to an all-time high of 1.2 million in 3 years, ABS-CBN said.
"FPJ’s Ang Probinsyano," "Ngayon at Kailanman," "Kadenang Ginto," and "Playhouse" were also among the most watched programs in October on iWant TV, the network said.
In Luzon, ABS-CBN garnered an average audience share of 39 percent against GMA's 34 percent. In Visayas, ABS-CBN tallied an average of 53 percent against GMA's 24 percent and it hit 53 percent in Mindanao against GMA's 25 percent, according to the survey.
ABS-CBN's primetime block (6: p.m. to midnight) widened its lead against its rivals with a average audience share of 48 percent, compared to GMA's 31 percent.
"FPJ's Ang Probinsyano" led the 10 highest rating programs in October with an average national TV ratings of 43.6 percent. Nine out of 10 shows were produced by ABS-CBN.
Also in the top 10 most watched programs are "TV Patrol,” “Ngayon at Kailanman,” “The Kids' Choice,” “Wansapanataym,” “Home Sweetie Home,” “Meteor Garden,” “Halik,” “Tonight with Boy Abunda,” “Bandila,” “Sana Dalawa ang Puso,” “It’s Showtime,” new late-morning drama series "Playhouse,” “Asintado,” “Araw Gabi,” new afternoon drama series “Kadenang Ginto” and “Los Bastardos,” “Ipaglaban Mo,” “MMK,” “Rated K,” “I Can See Your Voice” and “Gandang Gabi Vice.”
ABS-CBN also continue to draw viewers across all time blocks including the morning block (6 a.m. to 12 n.n.), noontime block (1 n.n. to 3:00 p.m.) and in the afternoon block (3 p.m. to 6 p.m.) where it scored 36 percent against GMA's 28 percent, 43 percent versus GMA's 32 percent and 44 percent compared to GMA's 33 percent, respectively.
ABS-CBN's TVplus sold 6.1 million boxes in October, giving Filipinos premium TV watching experience with 5 new channels: Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.
News.abs-cbn.com is the online news website of ABS-CBN Corp.
https://news.abs-cbn.com/business/11/06/18/abs-cbn-leads-october-ratings-halik-drives-streaming-traffic-to-record
Tuesday, November 6, 2018
GMA Network beats rival in nationwide TV ratings anew
GMA Network remains as the nationwide television ratings frontrunner based on the latest data from Nielsen TV Audience Measurement, the industry's widely-trusted ratings service provider.
For the whole month of October (with October 28 to 31 based on overnight data), GMA once again proved that it is the viewers' preferred channel, posting an average total day people audience share of 41.1 percent in the National Urban Television Audience Measurement (NUTAM). It won over rival network ABS-CBN, which only managed to register 37.2 percent.
The Kapuso Network consistently reigned across all dayparts including the evening primetime block. In the morning block, GMA registered 39.9 percent people audience share versus ABS-CBN's 32.0 percent.
Meanwhile, in the afternoon block, GMA tallied 41.7 percent people audience share, winning over ABS-CBN's 37.4 percent.
GMA further bested competition in the evening block with 41.3 percent people audience share as against ABS-CBN's 39.3 percent.
The Kapuso Network likewise dominated the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
GMA posted an average total day people audience share of 46.9 percent in Urban Luzon versus ABS-CBN's 30.9 percent.
Similarly in Mega Manila (with official data from October 1 to 27), the Network posted an average total day people audience share of 49.1 percent, while the rival network only got 28.1 percent.
GMA also kept its advantage in NUTAM's list of top-rating programs with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso program nationwide and followed by Daddy's Gurl, which features the phenomenal father-daughter tandem of Vic Sotto and Maine Mendoza.
Consistent ratings drivers for the month were Pepito Manaloto, 24 Oras, Studio 7, Onanay, Daig Kayo ng Lola Ko, Magpakailanman, Victor Magtanggol, Amazing Earth, Inday Will Always Love You, 24 Oras Weekend, Wowowin, Pamilya Roces, Bubble Gang, Saksi, Eat Bulaga, Imbestigador, Tadhana, My Special Tatay, Ika-5 Utos, The Stepdaughters and Asawa Ko Karibal Ko.
Kapuso programs also took the lion's share in the list of top programs in both Urban Luzon and Mega Manila, respectively taking 22 and 24 spots out of the top 30.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2018, Nielsen TV Audience Measurement's client pool covers a total of 34 clients/subscribers consisting of 8 local TV networks including ABS-CBN, TV5, Aksyon TV, CNN Philippines, and Viva Communications Inc., among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, 1 digital agency).
For the whole month of October (with October 28 to 31 based on overnight data), GMA once again proved that it is the viewers' preferred channel, posting an average total day people audience share of 41.1 percent in the National Urban Television Audience Measurement (NUTAM). It won over rival network ABS-CBN, which only managed to register 37.2 percent.
The Kapuso Network consistently reigned across all dayparts including the evening primetime block. In the morning block, GMA registered 39.9 percent people audience share versus ABS-CBN's 32.0 percent.
Meanwhile, in the afternoon block, GMA tallied 41.7 percent people audience share, winning over ABS-CBN's 37.4 percent.
GMA further bested competition in the evening block with 41.3 percent people audience share as against ABS-CBN's 39.3 percent.
The Kapuso Network likewise dominated the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
GMA posted an average total day people audience share of 46.9 percent in Urban Luzon versus ABS-CBN's 30.9 percent.
Similarly in Mega Manila (with official data from October 1 to 27), the Network posted an average total day people audience share of 49.1 percent, while the rival network only got 28.1 percent.
GMA also kept its advantage in NUTAM's list of top-rating programs with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso program nationwide and followed by Daddy's Gurl, which features the phenomenal father-daughter tandem of Vic Sotto and Maine Mendoza.
Consistent ratings drivers for the month were Pepito Manaloto, 24 Oras, Studio 7, Onanay, Daig Kayo ng Lola Ko, Magpakailanman, Victor Magtanggol, Amazing Earth, Inday Will Always Love You, 24 Oras Weekend, Wowowin, Pamilya Roces, Bubble Gang, Saksi, Eat Bulaga, Imbestigador, Tadhana, My Special Tatay, Ika-5 Utos, The Stepdaughters and Asawa Ko Karibal Ko.
Kapuso programs also took the lion's share in the list of top programs in both Urban Luzon and Mega Manila, respectively taking 22 and 24 spots out of the top 30.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2018, Nielsen TV Audience Measurement's client pool covers a total of 34 clients/subscribers consisting of 8 local TV networks including ABS-CBN, TV5, Aksyon TV, CNN Philippines, and Viva Communications Inc., among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, 1 digital agency).
