ABS-CBN Corp. claimed a lead in national television ratings for February this year while main rival GMA Network Inc. said it cornered the lion’s share in urban viewership.
In a statement, ABS-CBN said it had cornered a national audience share of 46 percent against GMA’s 33 percent. This was based on data from Kantar Media.
For its part, GMA said it was the most watched TV station, based on National Urban Television Audience Measurement (Nutam), with an average of 43.6 percent against ABS-CBN’s 37.9 percent. GMA, for its part, uses data from Nielsen TV Audience Measurement.
Competition was more pronounced in Luzon, especially in the capital district.
ABS-CBN said it had captured 40 percent of the audience share in Metro Manila versus GMA’s 28 percent.
The Lopez-owned network said it led the primetime block from 6 p.m. to 12 a.m., with average audience share of 51 percent, 20 points ahead of GMA.
ABS-CBN also led the morning block with 39 percent, the noontime block with 44 percent and the afternoon block with 42 percent.
Nine of the ten most watched programs nationwide in February were also produced by ABS-CBN, led by the long-running police drama “FPJ's Ang Probinsyano,” which garnered an average national TV rating of 41.2 percent.
“Pilipinas Got Talent” was in second place with 39.6 percent, followed by the Asia’s longest-running drama anthology “MMK,” “TV Patrol,” “La Luna Sangre,” “The Good Son,” “Tonight with Boy Abunda,” “Bandila,” “Sana Dalawa ang Puso,” “It’s Showtime,” “Asintado,” “Hanggang Saan,” “Wansapanataym,” “Wildflower,” “TV Patrol Weekend,” “Goin' Bulilit,” “Home Sweetie Home,” “The Blood Sisters,” “Gandang Gabi Vice,” “I Can See Your Voice” and “Rated K".
GMA said it had cornered 52.1 percent of “total day people audience share” in Mega Manila, including Metro Manila, against ABS-CBN’s 27.6 percent. By the same measure, it got 49.1 percent of Urban Luzon versus ABS-CBN’s 31.4 percent.
ABS-CBN kept its traditionally wide lead in Total Visayas (56 percent against GMA’s 27 percent) and Total Mindanao (52 percent against GMA’s 31 percent).
Moreover, ABS-CBN said it was ahead in the coveted primetime block. Its average audience share here hit 51 percent, higher than GMA’s 31 percent, for February.
Meanwhile, DZMM also led in the latest AM radio survey released by Kantar Media for the period of February 1 to 28, 2018 in Metro Manila. ABS-CBN’s flagship AM radio station garnered an audience share of 46% in the AM band with almost half of AM radio listeners choosing to tune in to the station. A far second is DZBB with an audience share of 25%, followed by DZRH with 18%.
Likewise, in Mega Manila (with official data from February 1 to 24), the Kapuso Network remained undefeated with a 52.1 percent total day people audience share while ABS-CBN managed to get only 27.6 percent.
Award-winning news magazine show “Kapuso Mo, Jessica Soho” still reigned as the most watched GMA program nationwide in February.
Other GMA ratings drivers last month were “Magpakailanman,” “Kambal, Karibal,” “Pepito Manaloto,” “24 Oras,” “Sherlock Jr.,” “All-Star Videoke,” “Daig Kayo ng Lola Ko” and “Ika-6 na Utos.”
Also in the list of top programs were “Sirkus,” “The One That Got Away,” “Bubble Gang,” “Saksi,” “The Stepdaughters,” “Imbestigador,” “24 Oras Weekend,” “Eat Bulaga,” “Tadhana,” “Wish Ko Lang,” “Impostora,” “Sunday Pinasaya,” “Haplos” and “Wowowin.”
GMA Network still dominated the list of top programs in Urban Luzon with eight Kapuso shows in the top 10. Moreover, GMA programs swept the first nine spots in Mega Manila.
Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.
Based on the most recent data from Nielsen Radio Audience Measurement. February ratings data show DZBB posting a total week average audience share of 42.9 percent in February, winning over DZMM’s 39.5 percent and DZRH’s 30.4 percent.
From Monday to Friday, DZBB’s ratings dominance was driven by its topnotch delivery of news and fearless commentaries through “Saksi sa Dobol B” anchored by Mike Enriquez; “Sino?” with Mike, Arnold Clavio, and Ali Sotto; “Super Balita sa Umaga Nationwide” with Mike and Joel Reyes Zobel; and “Dobol B Balitang-Balita” anchored by Melo del Prado.
“The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively,” ABS-CBN said in a statement. —MIGUEL R. CAMUS
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