Friday, March 3, 2017

Milestones of SKY Cable

SKY Cable Corporation started as an idea between ABS-CBN chairman Eugenio Lopez III and Freddie M. Garcia, then president of ABS-CBN, in the late 1980s.

"SA PAGTATAPOS NG REHIMENG MARCOS, AT PAGTAYO MULI NG BANDILA NG DEMOKRASYA, NANUMBALIK ANG KALAYAAN SA PAMAMAHAYAG.

LUBOS ANG GALAK NG MGA DATING ARTISTA AT EMPLEYADO NG ABS-CBN NA SINA PETER MUSNGI AT MARIO GARCIA.

"It is confirmed... Mr. Marcos has left the country." - Maharlika Broadcasting System, February 25, 1986

On June 6, 1990, the Philippines has its first commercial cable firm in Central CATV Inc.; this is followed by the incorporation of Benpres Building-based SKY Vision Corporation and the first public viewing in Urdaneta Village in 1991.

Less a month later, SKY telecasts the Super Bowl at Manila Peninsula in Makati, marking its first commercial operation.

SKY ties up with ABS-CBN for the first time for the airing of the 1992 Summer Olympics in Barcelona and 1994 Miss Universe Pageant in Manila.

By mid-1993, it beefs up its channel lineup—ESPN, NBC, CNN, Star Channel—with the addition of HBO and other channels, Star TV and Star Sports, as well as original local offerings such as Karaoke Channel, Aquarium Channel, Airport Channel, Community Channel, SKY Mall, SKY News and Sarimanok Channel.

In 1994, the SKY channel lineup increases to 54 channels. The company also starts to venture outside Metro Manila, with the first regional setup in Cebu netting a total of P1.2 million in reservations.

SKY ties up with ABS-CBN for the first time for the airing of the 1995 World Youth Day in Manila.

On March 30, 1995, Central CATV Inc. was granted a 25-year provisional franchise to establish, construct, maintain and operated community antenna television system in the Philippines through Republic Act 7969.

By the fifth year, SKY develops its own lineup of channels which it later on sold to other cable operators. Called The Power Bundle, it was made up of Pinoy Blockbuster Movies (a Tagalog movie channel now known as Cinema One), Sarimanok News (news channel now known as ANC), Vid-Ok which eventually became MYX, and Sky 1 (English movie channel).

In 1997, SKYcable enters into a 55%/45% joint venture agreement with the Lorenzo family, the operator of Sun Cable, to form Pilipino Cable Corporation (PCC). PCC operates in the regional areas of Luzon, Visayas and Mindanao. SKY acquires the Lorenzo family's 45% share and fully owns PCC in 2008.

The year 1999 sees SKY in expansion mode, mostly in South Luzon and reaching as far as Zamboanga in Mindanao. It is also during this year that convergence initiatives are jump-started—BayanTel for telco services, SKY Cable for cable and SKY Internet for dial-up Internet.

SKY marks Year 15 with the launch of a prepaid service in Cebu and Camanava. In 2006, it goes full blast with the innovation via SKYcable Silver Prepaid, which becomes the country's first prepaid cable TV service. Later that year, SKY moves next door to its new home in Tektite Towers.

In 2007, SKY acquires the 49% stake of the Lorenzo family, thereby owning 100% of PCC.

April 12, 2007 – SkyCable launched DZMM TeleRadyo on channel 22, moving MTV Philippines on channel 57 and Channel News Asia to channel 79. June 26, 2007, it reformatted SkySked on channel 11. August 13, the channel realignment: DZMM TeleRadyo to channel 26, Zpdee to channel 61, Iglesia Ni Cristo TV to channel 22, and NHK World Premium to channel 78. August 15, it launched Makisig Network (formerly Karera Channel) on channel 76. September 1, Balls conducted test broadcast, aired the 2007 US Open. September 15, MySky conducted test broadcast on channel 33. November 7, channel realignment: Velvet on channel 25, Balls on channel 33 and Maxxx (now a defunct channel) on channel 61 (test broadcast), while CUBEiTV to channel 67.

From Dec. 6 to 15, 2007, Sky ties up with ABS-CBN, PTV, ABC and radio stations DZMM, DZRH, 92.3 xFM and 106.7 Dream FM for the third time for the airing of the of 2007 Southeast Asian Games in Nakhon Ratchasima, Thailand.

Over the next couple of years, the company unveils a flurry of new products and services: aconcierge program under customer services in 2007; SKYbroadband and SKYvoice in 2008; SKYcable DigiBox and SKYcable HD in 2009; iWantv! in 2010; and iRECORD, and the further expansion of its fastest broadband services in the residential market in 2011.

On January 1, 2012, changed its hotline to 381-0000. January 20, 2012, it conducted test broadcast of Cartoon Network HD on channel 178.

On February 15, it launched Screen RED on channel 74. On Feb. 17, it launched Cartoon Network HD on channel 178. On March 15, when SkyCable launched Freeview Channel HD, Outdoor Channel HD and Fashion TV HD on channel 167, 179 and 180 respectively.
April 15, 2012 – SkyCable launched Discovery Kids on Channel 120;[80] channel realignment: TLC on channel 62 and Thrill on channel 73. May 17, 2012 – SkyCable launched Unitel Classica HD on channel 181. July 15, 2012 – SkyCable launched ESPNews on channel 86, Goal TV 1 on channel 87, Goal TV 2 on channel 88 and Setanta Sports on channel 89. August 2, 2012 – SkyCable launched CCTV 4 on channel 92, CCTV 9 Documentary on channel 93, STAR Chinese Channel on channel 95, Da Ai on channel 96, Celestial Classic Movies on channel 97, tvN on channel 145, MBN on channel 146 and ABP News on channel 152; channel realignment: Chinese Entertainment channel moved to channel 90, CCTV News moved to channel 91, STAR Plus moved to channel 155, EuroNews moved to channel 159 and STAR Chinese Movies moved to channel 94.

In 2012, SKY purchases the assets of Destiny Cable Inc., Solid Broadband Corporation and Uni-Cable TV Inc. It also expands its digital cable TV services, including HD, to Baguio, Iloilo and Bacolod.

The year 2013 sees the launch of the SKYcable Dual Def package that combines standard-definition (SD) and HD channels at affordable price points; and the introduction of digital cable TV to Destiny Cable. At the same time, SKY rolls out more SD and HD channels to strengthen its position as the pay TV operator with the most number of channels and widest variety in programming.

On its 25th year, SKY surpasses 100,000 broadband subscribers. A month after moving to its new headquarters in ABS-CBN, the company kicks off its anniversary celebration through a general assembly at Elements in Eton Centris with live feeds to all SKY systems in the regional areas. It also introduces its new corporate tagline, "Me and My SKY."

In May 2015, Sky Cable Corporation applied with the National Telecommunications Commission (NTC) for the roll-out of its DBS service with plans of spending at least 252 million pesos for the purchase of equipment (₱122 million) and working capital (₱130 million).

Sky Direct had a soft launching on March 18, 2016 by releasing the television commercial advertisement with endorser Kris Aquino.

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